Training and speaking. Any excuse

Katie Lee Training
Blah Blah Blah

I’ve been doing lots of training recently, which is something I really enjoy. Lucky, really, since I’m about to do a whole load more (huzzah!)

I’m currently raining in-house training sessions on using Social and Digital Media to market companies and brands online.

I tend to focus on putting together great strategies; I’m really passionate about companies producing sustainable marketing online and I’m glad to see so much stuff around “Interactive Brand Ecosystems” thanks to the likes of Forrester.

I’ve also helped some local businesses recently, talking to them about the basics of social media, how businesses can use blogging and media activity to become “thought leaders” (another of my favourite topics and – again – very popular right now what with all the “Key Person of Influence” stuff doing the rounds).

Next month, I’ll be heading up to Birmingham to spread the gospel according to Shinykatie to business owners in the West Midlands.

You can find out more about the Katie Lee web media consulting, speaking and training wonderland over on the Miramus Media site (or just scroll down to read more stuff about knitting and crochet).

Introducing Miramus Ltd – my new company!

M-logo-smallIf you want to know what I’m up to at the moment, you can head over to where you can read all about my new business. I’ve set Miramus up as a catch all company for all the exciting projects I’m working on, and as the launch pad for a few personal projects I’m formulating, so expect the company’s output to be quite diverse!

There’s a blog on the site too, which should give you more information about clients I’m currently working with.

I’m one of London’s 1000 most influential people!

Evening Standard
Evening Standard

The Evening Standard has named me one of London’s most influential people in New Media! Along with my co-founders, Ashley and Chris, I got to celebrate with the likes of Boris Johnson and Gok Wan at the Wallace Collection a few weeks ago.

I’m one of the youngest people on the list… right up until the sections on fashion and acting and then I start to look quite long in the tooth…

More about it all over on the Shiny Media blog (or click on the image to read the full entry).

Don’t worry, I plan on using my new powers for good.

All about me

KatieLee_redtopSo who am I anyway?


Blogging and social media
Product development, content creation and management
Creative commercial campaigns
Web 2.0 futurology and consultancy
Women’s media

Co-Founder Shiny Media
I co-founded Shiny Media, the UK’s biggest blog publishing company in 2004 with 3.1million unique users a month (you can read the full blurb about Shiny Media over on our company blog). In 2007 we took investment from Bright Station Ventures.

Editorial Director, Shiny Media
As editorial director, I created and launched over 35 blogs for the network with titles across the Lifestyle, Fashion, Technology, Games and Sports sectors. I managed a team of 11 in-house editors and more than 50 freelance writers and editors. Some of our flagship blogs include Tech Digest, Catwalk Queen,, TV Scoop and Shoewawa.

I was also founding editor of Shiny Shiny back in 2004 (the world’s first gadgets blog aimed at women), which now receives over 300,000 uniques a month.

Commercial campaigns

I worked on many commercial campaigns for blue chip advertisers, creating bespoke, web-friendly partnerships with clients such as Vodafone (Vodafone Live Guy, Vodafone Live Shopping), LG (The LG Media Talent Award, City Clickers) and Cisco (Digital Cribs). Both the LG and Cisco campaigns were extended into Europe using our relationships with European blog networks.

I started life as a technology writer, producing a monthly column for the The Independent on Sunday Review, The Observer and Custom PC. I have also written for Woman & Home, Mobile Choice, Stuff, T3, Marie Claire, PC Pro, Blueprint, the Guardian, FHM, Dazed & Confused, and most of the daily newspapers.

I’ve made numerous TV and Radio appearances, including The Gadget Show (discussing gadgets for women), Something for the Weekend, Radio 5 Live, Radio One, Radio Four and 6Music.

I still accept freelance work that interests me and currently write a weekly column for Look Magazine.

You can find out more about my freelance work by clicking on this Freelance link.