The newest addition… is already quite old

I was pregnant with my second baby when I wrote that last post, travelling up to Birmingham to spend a very fun day teaching business owners while also sporting an extremely neat bump.

Inevitably the neat bump eventually becomes a totally unwieldy stomach porch, and before you know this arrives:

Arrietty Ellen Milway

But, that all happened quite a while ago. After a while she looked like this:

Hetty Bassett's

And now?

Well, now she’s this little bundle of trouble.

Cecily Hetty Cold Towels

Cecily is cold, hence the face.

Popularity: 1% [?]

Hello Birmingham!

Social Media Training BirminghamI’m off to run a social media masterclass (fancy!) in Birmingham tomorrow. You can still get tickets for this first event, and there will be another one in August. More info over on the Social Media Studio “About the Day” page.

If you’re looking for social and digital media training for brands up in the West Midlands, this could very well be the answer to your prayers! (Although you might want to look into getting some more exciting prayers).

I’ll be running the classes on Identifying and Engaging your Audience and Engaging with journalists and bloggers online.

Social Media Training, Birmingham

  • The importance of social media strategy
    Creative and expert planning, identifying objectives, setting goals, time saving tools, building strategy
  • How to raise your profile
    Higher engagement levels, improved interaction, more influence
  • How to identify your audience
    Selecting media and tools
  • How to engage with online journalists and bloggers
    The social media press release, targeting the right audience, distribution, maximising coverage
  • How to produce great web content
    How to write for the web, building loyalty, visual and interactive content
  • How to manage your online reputation
    Online monitoring, dealing with negative PR, crisis management
  • How to measure social media success
    Insights, analytics, evaluation, ROI

Come and say hello!

Social Media Studio – Social Media Training in the Midlands


Popularity: 8% [?]

Training and speaking. Any excuse

Katie Lee Training

Blah Blah Blah

I’ve been doing lots of training recently, which is something I really enjoy. Lucky, really, since I’m about to do a whole load more (huzzah!)

I’m currently raining in-house training sessions on using Social and Digital Media to market companies and brands online.

I tend to focus on putting together great strategies; I’m really passionate about companies producing sustainable marketing online and I’m glad to see so much stuff around “Interactive Brand Ecosystems” thanks to the likes of Forrester.

I’ve also helped some local businesses recently, talking to them about the basics of social media, how businesses can use blogging and media activity to become “thought leaders” (another of my favourite topics and – again – very popular right now what with all the “Key Person of Influence” stuff doing the rounds).

Next month, I’ll be heading up to Birmingham to spread the gospel according to Shinykatie to business owners in the West Midlands.

You can find out more about the Katie Lee web media consulting, speaking and training wonderland over on the Miramus Media site (or just scroll down to read more stuff about knitting and crochet).

Popularity: 13% [?]

Pinterest: more popular with “women” than normal people

mood boardAsk me if I’d like to give my opinion for something and I will free-associate on that theme for the entire afternoon.

So, it’s perhaps lucky that I didn’t get my thoughts over to Hannah in time to get featured in her piece about the popularity of Pinterest for the Guardian. She kindly created an extended cut for her blog, however, adding in some of the other stragglers.

Hannah asked me why I thought Pinterest appealed so much to women. As we all know, I am always more than happy to speak on behalf of my entire sex despite the fact that I am a massive geek who thinks films with swords in are cool.

Here’s what I said:

I think this gender thing is a little bit disingenuous. There would be NO articles about why a social bookmarking site was mainly populated by males…
However, there’s no doubt that the design of the site is geared to be female-friendly, unlike more masculine-looking social curation sites like Digg or Metafilter. The “about” page is also very female-focused (although I’m sure there are plenty of men who quite fancy sharing all the “beautiful things” they find on the web while they “plan their weddings, decorate their homes, and organize their favorite recipes”).
But I would argue that most of the social curation and social bookmarking sites started out as sites created by men for men. I doubt it was a conscious decision for many, of course. But, since so many of them were created to serve particular communities, it often worked out that way.
If the population really is more female than male, it is because Pinterest has been picked up by the craft, design and cookery communities online and because it was in closed Beta for long enough to get a very focused set of communities.
But it won’t be long before there are just as many virtual pinboards filled with cars, technology and whatever other stereotypical things men are supposed to be interested in.
And if that doesn’t happen, so what? It doesn’t make Pinterest freakish if it attracts the other 50%.

Pinterest – why the new social network is gaining so much interest. (Hannah Waldram’s blog)

Pinterest piqued in UK for ‘creative, pretty and completist’ social network (Hannah’s article on the Guardian website)

And here’s my cue to give you a link to my Pinterest boards, which look fairly moth-eaten and aren’t anything like as excellent as my Wists account. Why couldn’t Wists have been Pinterest? That would have saved me a whole heap of effort.

Also: Dork Adore’s Pinterest

Image: JM2C

Popularity: 13% [?]

Blogging for your business: Mediatrust workshop

Blogging for your business UK

This slide makes sense in the talk... honest

There’s nothing I love better than a spot of training.

Recently, I’ve worked with Redwood and Marks & Spencer, providing both training and consultancy for some exciting new digital media projects they’re working on.

I’ve also enjoyed giving training and workshop sessions for Mediatrust and Internet Week Europe (where I did a session rather grandly titled “We need to stop talking about Kevin. Why your digital media strategy needs more thought and less chatter“).

I’m back at Mediatrust again this year, giving an updated version of the “Building Blogs” session I’ve done previously.

I really enjoy working with a group to find the best strategies for their online activity – and working with charities is always fun because they so often have a clear niche in which to explore “thought leadership” and community building.

If you’re interested in how a media strategy can define and improve your social and digital media presence, please do come along! You don’t have to be a charity to attend.

Things I’ll be covering:

Why blog?
How and where to blog
Creating a proper media strategy (thinking like an editor)
How to build community and use social media
Finding your voice
Thought leadership and the secrets of good content

If any of that sounds interesting, you’re very welcome to join me! I like having people to talk to at these things – makes the day go faster.

From the Mediatrust blurb:

Could a blog position you as the expert in your field? You want to make sure if you’re writing a blog, it’s building a following and meeting your organisation’s aims. Refresh your approach, share best practice and make your online conversations more engaging.

Whether you’re blogging to raise profile, be an expert or make change happen; learn to write great blogs, network and connect with other bloggers, and most importantly you’ll learn to make conversation.

Centre House
Wood Lane, Shepherds Bush
W12 7SB

10:00 AM – 1:00 PM
Building Blogs with Katie Lee – tickets.

Popularity: 8% [?]

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