I’m one of Hiscox’s Small Business Stars! Check me!

ShinykatieThe other week, I featured on Hiscox’s Small Business Stars blog for my work as agency founder and entrepreneur of my digital media agency, Miramus.

I was chosen to appear on the blog to talk about my experience of the industry and the importance of having contacts in the blogging world.

Here’s the part where my natural modesty leads me to conclude that I magically stay abreast of the industry via some form of osmosis as yet unknown to science:

“Sometimes I think I’ve fallen behind with stuff, but then I go out and talk to normal humans and get my perspective back. I read the C_ncentrate newsletter every week and then I’ll do a quick scan through of Smartbrief every few weeks to see what’s going on. I also just absorb information from friends in the industry and Twitter, as well as reading other industry sites.”

Read my full interview here on the Hiscox blog.

Pinterest: more popular with “women” than normal people

mood boardAsk me if I’d like to give my opinion for something and I will free-associate on that theme for the entire afternoon.

So, it’s perhaps lucky that I didn’t get my thoughts over to Hannah in time to get featured in her piece about the popularity of Pinterest for the Guardian. She kindly created an extended cut for her blog, however, adding in some of the other stragglers.

Hannah asked me why I thought Pinterest appealed so much to women. As we all know, I am always more than happy to speak on behalf of my entire sex despite the fact that I am a massive geek who thinks films with swords in are cool.

Here’s what I said:

I think this gender thing is a little bit disingenuous. There would be NO articles about why a social bookmarking site was mainly populated by males…
However, there’s no doubt that the design of the site is geared to be female-friendly, unlike more masculine-looking social curation sites like Digg or Metafilter. The “about” page is also very female-focused (although I’m sure there are plenty of men who quite fancy sharing all the “beautiful things” they find on the web while they “plan their weddings, decorate their homes, and organize their favorite recipes”).
But I would argue that most of the social curation and social bookmarking sites started out as sites created by men for men. I doubt it was a conscious decision for many, of course. But, since so many of them were created to serve particular communities, it often worked out that way.
If the population really is more female than male, it is because Pinterest has been picked up by the craft, design and cookery communities online and because it was in closed Beta for long enough to get a very focused set of communities.
But it won’t be long before there are just as many virtual pinboards filled with cars, technology and whatever other stereotypical things men are supposed to be interested in.
And if that doesn’t happen, so what? It doesn’t make Pinterest freakish if it attracts the other 50%.

Pinterest – why the new social network is gaining so much interest. (Hannah Waldram’s blog)

Pinterest piqued in UK for ‘creative, pretty and completist’ social network (Hannah’s article on the Guardian website)

And here’s my cue to give you a link to my Pinterest boards, which look fairly moth-eaten and aren’t anything like as excellent as my Wists account. Why couldn’t Wists have been Pinterest? That would have saved me a whole heap of effort.

Also: Dork Adore’s Pinterest

Image: JM2C

Article for the Times

I wrote a piece for the Times Bricks and Mortar section recently. Not my area of expertise usually, but since you can’t stop me bleating on about how great Crystal Palace is, it had to happen some time.

Crystal Palace Times Article

It’s strange talking about “housing stock” and “local schools”, though I guess it’s not much different from harping on about “storage capability” or “processing power”.

While I was grabbing the link, I found this article from 2005, which I don’t remember ever seeing. I was a bit of a gadget girl rent-a-gob for a while there – until Shiny Shiny writers flooded the market and lady tech writers stopped being such a novelty – and 2005 was a vintage year for flippant Lee-quotage .

For Katie Lee, founder of the female-friendly gadget site Shiny Shiny, laptops mean “I can do all my work in bed, wearing jimjams and eating Hobnobs”

Which is *exactly* what I’m doing right now – right down to the eating Hobnobs part. It’s like my life has come full circle!

I’m like Proust, but 90% more shallow.

Talking to (Shiny)Katie post-Shiny:


Here’s an interview I did with Journalism.co.uk after I left Shiny Media.

In terms of where we went wrong, we’ve certainly made some pretty big mistakes over the years, but with no model to follow over here, I think Shiny is still a pretty impressive success story.

I’ve got some ideas that have been bubbling away quietly in the back of my mind for some time now. I’m going to take a bit of time to work out which to focus on and where to take it and while I’m doing that I’ll keep myself ticking over with a bit of freelance consultancy and some journalism.

Recent Interviews

katielee_SusiWeaserIt’s about time I did a round up of some of the interviews I did last year:

The Observer – iPhone launch
The Telegraph – Looking beyond the pink and sparkly
The Sun – Colleen’s mobile is “Top WAG Gadget”

Me on the Gadget Show

I was on TV the other day, chatting to the beguiling Suzi Perry about Gadgets For Girls – something the Gadget Show, which is aimed at 16-34 year old men, has previously ignored.

You can check out screen grabs Gadget Show website, including some particular attractive ones of me lying on the floor, looking embarrassed, with an impressive double chin. It was the camera angle, I tells yer.

Guardian Article

I’ve written another piece about moblogging, this time for the Guardian magazine.

Oh, and I also did a round up of snazzy gadgets at the same time.

And while I’m on the subject, here’s a link to a piece about a Virtual Beauty pageant by Simon Creasey in which I proffer my opinion.

Radio One – Oneclick/Future

I’ve done a couple of podcast type things for Radio One recently for their oneclick/future shows. You can listen to the current one here.

Blueprint Magazine – Interview with Jason Bruges

I’ve just done a piece for the latest Blueprint magazine (Oct issue), interviewing the lovely Jason Bruges about his interactive architecture.

“Light work: Jason Bruges is a designer who hopes to change the way we think about architecture through the use of light. Katie Lee finds out what lies behind his illuminating work”

Interview in The Evening Standard

Yep, rent-a-gob strikes again. This time I’ve been spouting off in the Evening Standard, talking about this new-fangled blogging malarkey. The piece isn’t up on the website, but if you click on this pic and then click on the little orange square thing on the bottom right hand corner, you can just about make it out. Incidentally, the interview I did ages ago for the Standard is here.