The other week, I featured on Hiscox’s Small Business Stars blog for my work as agency founder and entrepreneur of my digital media agency, Miramus.
I was chosen to appear on the blog to talk about my experience of the industry and the importance of having contacts in the blogging world.
Here’s the part where my natural modesty leads me to conclude that I magically stay abreast of the industry via some form of osmosis as yet unknown to science:
“Sometimes I think I’ve fallen behind with stuff, but then I go out and talk to normal humans and get my perspective back. I read the C_ncentrate newsletter every week and then I’ll do a quick scan through of Smartbrief every few weeks to see what’s going on. I also just absorb information from friends in the industry and Twitter, as well as reading other industry sites.”
Read my full interview here on the Hiscox blog.
Since www.miramus.com is going through a personality crisis at the moment (it will be back with a spangly new responsive theme at some point), here’s a quick work-based update:
1. We’re still working with the wonderful people over at Unilever. We’ve been fortunate enough to work with the Personal Care and Foods team. I’ve also been doing a project with Dove which I probably won’t ever get to talk about, but I’ve enjoyed immensely.
2. We set up www.thestresshacker.com for Sue Smith. I’ve really enjoyed working with her on getting her mailing list up and running. In fact, the work I’ve done for Unilever has also been about mailing lists. Mailing Lists are clearly the new blogs (in my world anyway).
3. We published a magazine this year! For a client who shall (for the time being) remain nameless. We are the souls of discretion at Miramus, you know.
4. I wrote a book this year! Only a short one, but it was great. Another one I can’t actually talk about (it’s like being a spy only with digital content and eye strain).
5. I edited a book this year! Coming soon the Stresshacker store – watch this space!
6. Alex Milway’s latest book came out: Pigsticks & Harold and the Tuptown Thief. It’s a whodunnit for 5-year-olds. www.alexmilway.com
7. Dork Adore is still growing strong! We have an amazing new mailout (see, Mailing Lists again) and loads of great competitions in the pipeline. Come visit!
8. I’m writing another book! This one’s for me.
9. And I’m concocting new plans for a project. Sign up for my mailing list if you are interested (I admit it, I am obsessed with mailing lists) It’s over on the right. You probably won’t be interested if you haven’t given birth in the past 5 years. But you’re still welcome to sign up!
10. I joined the PTA. Against all advice, reason and common sense and with new contracts in the pipeline, I agreed to spend my evening editing a constitution and reading about quorums (quora?)
That sort of became about me rather than my company towards the end there…
There’s nothing I love better than a spot of training.
Recently, I’ve worked with Redwood and Marks & Spencer, providing both training and consultancy for some exciting new digital media projects they’re working on.
I’ve also enjoyed giving training and workshop sessions for Mediatrust and Internet Week Europe (where I did a session rather grandly titled “We need to stop talking about Kevin. Why your digital media strategy needs more thought and less chatter“).
I’m back at Mediatrust again this year, giving an updated version of the “Building Blogs” session I’ve done previously.
I really enjoy working with a group to find the best strategies for their online activity – and working with charities is always fun because they so often have a clear niche in which to explore “thought leadership” and community building.
If you’re interested in how a media strategy can define and improve your social and digital media presence, please do come along! You don’t have to be a charity to attend.
Things I’ll be covering:
How and where to blog
Creating a proper media strategy (thinking like an editor)
How to build community and use social media
Finding your voice
Thought leadership and the secrets of good content
If any of that sounds interesting, you’re very welcome to join me! I like having people to talk to at these things – makes the day go faster.
From the Mediatrust blurb:
Could a blog position you as the expert in your field? You want to make sure if you’re writing a blog, it’s building a following and meeting your organisation’s aims. Refresh your approach, share best practice and make your online conversations more engaging.
Whether you’re blogging to raise profile, be an expert or make change happen; learn to write great blogs, network and connect with other bloggers, and most importantly you’ll learn to make conversation.
Wood Lane, Shepherds Bush
10:00 AM – 1:00 PM
Building Blogs with Katie Lee – tickets.
This year, we’ve been working with Yahoo and Diet Coke to produce Style It Light, a branded fashion magazine for young women.
Our marvellous team of writers is being used across the whole of the European Style It Light network. We’re brimful of pride and extremely thrilled to be working with two such eminent brands.
I’ve been thinking for a while now about what to do with all those spare minutes in between 5.30 and 11pm during the week, and wondering whether there was a way to do more work during my weekends and I finally hit on a solution: launch a new website!
So that’s what I’ve done.
Dork Adore, brought to you by Miramus, is the culmination of many hours of labour. I’ve launched it just before I’m required to put in many more hours of labour to produce yet another Miramus project (a baby girl).
Dork Adore is brought to you by Katie Lee, founding editor of Shiny Shiny – the first gadgets site written by women for women. Dork Adore isn’t here to give you the latest tech press releases, it’s here to provide the best advice, opinion, reviews and the odd bit of geek news.
Please feel free to have a mooch about, maybe click on a few links and read a few articles. And if you’d like to leave me some comments, or email me with any non-crazy thoughts, please do! You can use the contact form on Dork Adore here.
If you want to know what I’m up to at the moment, you can head over to Miramus.com where you can read all about my new business. I’ve set Miramus up as a catch all company for all the exciting projects I’m working on, and as the launch pad for a few personal projects I’m formulating, so expect the company’s output to be quite diverse!
There’s a blog on the site too, which should give you more information about clients I’m currently working with.