Journalist, editor, publisher, professional quote giver
I did two pieces for The Guardian Weekend recently: Classy gadgets and Colourful Gadgets. As Ashley rightly pointed out, the supplement looks even better in print as The Guardian “spent the equivalent a Premiership player’s weekly cocaine allowance on photography”.
Writing “gadgets for girls” features has become a popular pastime for journalists recently. Which is where I come in…
Recently mouthing off in:
The Sun – on a piece about girls spending lots of money on gadgets
The Guardian
Elle US – (Although they might have just given Shiny Shiny a mention and leave out my sparkling commentary – I never saw the piece.)
New York Times
Stuff UK
Vogue UK – December 2004
The Evening Standard
BBC Online
The Observer
And on:
6Music Phil Jupitus breakfast show. Dave Green likes a lie in every now and then.
ITV News – (According to my sisters’ review, I laughed at my own jokes and licked my teeth too much. On the plus side, my teeth looked white and you couldn’t see my bra through my shirt.
Radio Five Live
Radio Newcastle
And an Irish Radio station I can’t recall the name of – but I did manage to say “peed off” twice on air and spent most of the time dodging queries about vibrators.
So who am I anyway?
Specialities:
Blogging and social media
Product development, content creation and management
Creative commercial campaigns
Web 2.0 futurology and consultancy
Women’s media
Publishing
Technology
Co-Founder Shiny Media
I co-founded Shiny Media, the UK’s biggest blog publishing company in 2004 with 3.1million unique users a month (you can read the full blurb about Shiny Media over on our company blog). In 2007 we took investment from Bright Station Ventures.
Editorial Director, Shiny Media
As editorial director, I created and launched over 35 blogs for the network with titles across the Lifestyle, Fashion, Technology, Games and Sports sectors. I managed a team of 11 in-house editors and more than 50 freelance writers and editors. Some of our flagship blogs include Tech Digest, Catwalk Queen,, TV Scoop and Shoewawa.
I was also founding editor of Shiny Shiny back in 2004 (the world’s first gadgets blog aimed at women), which now receives over 300,000 uniques a month.
Commercial campaigns
I worked on many commercial campaigns for blue chip advertisers, creating bespoke, web-friendly partnerships with clients such as Vodafone (Vodafone Live Guy, Vodafone Live Shopping), LG (The LG Media Talent Award, City Clickers) and Cisco (Digital Cribs). Both the LG and Cisco campaigns were extended into Europe using our relationships with European blog networks.
Journalist
I started life as a technology writer, producing a monthly column for the The Independent on Sunday Review, The Observer and Custom PC. I have also written for Woman & Home, Mobile Choice, Stuff, T3, Marie Claire, PC Pro, Blueprint, the Guardian, FHM, Dazed & Confused, and most of the daily newspapers.
I’ve made numerous TV and Radio appearances, including The Gadget Show (discussing gadgets for women), Something for the Weekend, Radio 5 Live, Radio One, Radio Four and 6Music.
I still accept freelance work that interests me and currently write a weekly column for Look Magazine.
You can find out more about my freelance work by clicking on this Freelance link.
Dork Adore