I’m off to run a social media masterclass (fancy!) in Birmingham tomorrow. You can still get tickets for this first event, and there will be another one in August. More info over on the Social Media Studio “About the Day” page.
If you’re looking for social and digital media training for brands up in the West Midlands, this could very well be the answer to your prayers! (Although you might want to look into getting some more exciting prayers).
I’ll be running the classes on Identifying and Engaging your Audience and Engaging with journalists and bloggers online.
Social Media Training, Birmingham
- The importance of social media strategy
Creative and expert planning, identifying objectives, setting goals, time saving tools, building strategy
- How to raise your profile
Higher engagement levels, improved interaction, more influence
- How to identify your audience
Selecting media and tools
- How to engage with online journalists and bloggers
The social media press release, targeting the right audience, distribution, maximising coverage
- How to produce great web content
How to write for the web, building loyalty, visual and interactive content
- How to manage your online reputation
Online monitoring, dealing with negative PR, crisis management
- How to measure social media success
Insights, analytics, evaluation, ROI
Come and say hello!
Social Media Studio – Social Media Training in the Midlands
Popularity: 7% [?]
Blah Blah Blah
I’ve been doing lots of training recently, which is something I really enjoy. Lucky, really, since I’m about to do a whole load more (huzzah!)
I’m currently raining in-house training sessions on using Social and Digital Media to market companies and brands online.
I tend to focus on putting together great strategies; I’m really passionate about companies producing sustainable marketing online and I’m glad to see so much stuff around “Interactive Brand Ecosystems” thanks to the likes of Forrester.
I’ve also helped some local businesses recently, talking to them about the basics of social media, how businesses can use blogging and media activity to become “thought leaders” (another of my favourite topics and – again – very popular right now what with all the “Key Person of Influence” stuff doing the rounds).
Next month, I’ll be heading up to Birmingham to spread the gospel according to Shinykatie to business owners in the West Midlands.
You can find out more about the Katie Lee web media consulting, speaking and training wonderland over on the Miramus Media site (or just scroll down to read more stuff about knitting and crochet).
Popularity: 11% [?]
Ask me if I’d like to give my opinion for something and I will free-associate on that theme for the entire afternoon.
So, it’s perhaps lucky that I didn’t get my thoughts over to Hannah in time to get featured in her piece about the popularity of Pinterest for the Guardian. She kindly created an extended cut for her blog, however, adding in some of the other stragglers.
Hannah asked me why I thought Pinterest appealed so much to women. As we all know, I am always more than happy to speak on behalf of my entire sex despite the fact that I am a massive geek who thinks films with swords in are cool.
Here’s what I said:
I think this gender thing is a little bit disingenuous. There would be NO articles about why a social bookmarking site was mainly populated by males…
However, there’s no doubt that the design of the site is geared to be female-friendly, unlike more masculine-looking social curation sites like Digg or Metafilter. The “about” page is also very female-focused (although I’m sure there are plenty of men who quite fancy sharing all the “beautiful things” they find on the web while they “plan their weddings, decorate their homes, and organize their favorite recipes”).
But I would argue that most of the social curation and social bookmarking sites started out as sites created by men for men. I doubt it was a conscious decision for many, of course. But, since so many of them were created to serve particular communities, it often worked out that way.
If the population really is more female than male, it is because Pinterest has been picked up by the craft, design and cookery communities online and because it was in closed Beta for long enough to get a very focused set of communities.
But it won’t be long before there are just as many virtual pinboards filled with cars, technology and whatever other stereotypical things men are supposed to be interested in.
And if that doesn’t happen, so what? It doesn’t make Pinterest freakish if it attracts the other 50%.
Pinterest – why the new social network is gaining so much interest. (Hannah Waldram’s blog)
Pinterest piqued in UK for ‘creative, pretty and completist’ social network (Hannah’s article on the Guardian website)
And here’s my cue to give you a link to my Pinterest boards, which look fairly moth-eaten and aren’t anything like as excellent as my Wists account. Why couldn’t Wists have been Pinterest? That would have saved me a whole heap of effort.
Also: Dork Adore’s Pinterest
Popularity: 12% [?]
This slide makes sense in the talk... honest
There’s nothing I love better than a spot of training.
Recently, I’ve worked with Redwood and Marks & Spencer, providing both training and consultancy for some exciting new digital media projects they’re working on.
I’ve also enjoyed giving training and workshop sessions for Mediatrust and Internet Week Europe (where I did a session rather grandly titled “We need to stop talking about Kevin. Why your digital media strategy needs more thought and less chatter“).
I’m back at Mediatrust again this year, giving an updated version of the “Building Blogs” session I’ve done previously.
I really enjoy working with a group to find the best strategies for their online activity – and working with charities is always fun because they so often have a clear niche in which to explore “thought leadership” and community building.
If you’re interested in how a media strategy can define and improve your social and digital media presence, please do come along! You don’t have to be a charity to attend.
Things I’ll be covering:
How and where to blog
Creating a proper media strategy (thinking like an editor)
How to build community and use social media
Finding your voice
Thought leadership and the secrets of good content
If any of that sounds interesting, you’re very welcome to join me! I like having people to talk to at these things – makes the day go faster.
From the Mediatrust blurb:
Could a blog position you as the expert in your field? You want to make sure if you’re writing a blog, it’s building a following and meeting your organisation’s aims. Refresh your approach, share best practice and make your online conversations more engaging.
Whether you’re blogging to raise profile, be an expert or make change happen; learn to write great blogs, network and connect with other bloggers, and most importantly you’ll learn to make conversation.
Wood Lane, Shepherds Bush
10:00 AM – 1:00 PM
Building Blogs with Katie Lee – tickets.
Popularity: 7% [?]
Err, well, since I have singularly failed to update poor old Good Hooking for quite some time, I thought I should just consolidate my personal blogging empire into ONE unkempt blog, rather than scattering them all about the internet like pizza menus.
As those of you who follow my Good Hooking exploits will know (hi Will! Still not entirely sure what you doing on there, but you knock yourself out), I have been promising to update with a full inventory of all the self-crafted items I have lovingly produced over the past… however long it is, but I have yet to make good on that promise.
Well, today I plan to change all that!
Here, for your viewing pleasure, I can exclusively reveal my a/w 2010-2012 collection.
Sirdar Red Bamboo jumper
I love this jumper. It looks a bit wobbly now from washing (some of the bamboo shrivelled and went wirey even though it’s machine washable. The cheek!) but it has to be the best thing I’ve ever made. I love the yarn, I love the pattern and I love the colour. In fact it looks like I bought it from a shop. But as we all know, if I’d bought it from a shop it would have cost a LOT less money. And that’s what counts. Or something.
I learned about three new cast off techniques for this one. The neckline kept coming out too tight, so I had to keep re-doing it (leaving it a little bit wibbly after the 20th attempt). I now try to only ever cast off using a crochet hook. What sane human would do it any other way, I ask you?
Also, I actually used the right yarn with the right pattern, which I think is only the second time I’ve done that. It’s a thrilling experience, I don’t mind telling you.
Pullover with round or v neck pattern on Ravelry.
Last year’s winter hat
I was going to finish this off with some neat neck ties. And then I didn’t. And then winter finished.
Toe up socks!
Very fun, very quick. I learned many things.
1. I like knitting using the magic loop method so much I want to lick it.
2. I do not like knitting two socks at once using two sets of cables or one set of cables for that matter. What faffery!
3. I love Judy and her magic cast on.
4. The Lifestyle toe up socks pattern will give you a lot of confidence in just winging it a bit with patterns.
5. The short row heel is very clever, but takes practice. I pulled the heel a bit tighter after taking this photo.
6. The quest for the perfect cast-off may never be over, but by golly people have turned it into a science. I love the innovation, and I loved trying out different ones. I can’t actually remember which one I used in the end though, dangnabbit. Weebleknits has an assortment of stretchy bind offs she’s helpfully herded into one blog post.
I took too long to make this one. I used lovely Rooster Almerino I got from RKM Wools in a huge sale they were having (I started sweating when I walked in and saw all the lovely yarn on sale). But by the time I’d finished Cecily had outgrown it. Ungrateful child.
I then spent two evenings unpicking it all and getting the wool tangled up.
Ribbed baby jacket pattern on Ravelry.
Three Christmas hats
I made Cecily a lovely warm hat (using the frogged yarn from the Too-Small Cardie) and then I rushed to make two more for her two cousins who are staying with us. I finished the last one at about midnight on Christmas Eve.
I made up the pattern based on a hat my mother made me when I was a toddler. I remember loving the hat, which probably explains why I still own it all these years later.
I gave all my teeth-jangling acrylics to Deadly Knitshade – so she could go and create pigeon pullovers and scarves for telephone boxes – and upgraded to real wools, bamboos and cottons. I am now one of those smug crafters whose whole lives are tinted with a “retro” filter. Plus, my yarn stash is now one of the most valuable things in my house.
I will be the person stuffing wool into bags while the house burns down.
Most of it was bought in a state of feverish excitement from two massive yarn sales from RKM Wools and House of Linens round the corner from me (which I only just discovered – a bloody wool shop round the corner from where I live ALL THESE YEARS!)
There are a few bits and pieces still missing. Where, for example, is the masterpiece that is the blue and pink Alpaca motif cardie? And where, pray tell, is the not-quite-enough-buttons chunky knit cardigan?
Patience my friends, patience.
Popularity: 13% [?]
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